T Nechaeva

What is the Strategic Marketing?

1998. Vol. 2. No. 2. P. 227–244 [issue contents]

The article examines the formation of the concept of strategic marketing. A comparative analysis of the points of view of different authors on the concept of "strategic marketing". Seven main features are formulated, which, according to the author, give grounds to consider this concept as a new theoretical concept of marketing activity. From positions of the approach offered by the author to definition of the term "strategic marketing" some directions of further development of the economic theory taking into account organic inclusion in it of the last results of the theory and practice of strategic marketing are considered.

Citation: Nechaeva T. (1998) Chto takoe «strategicheskiy marketing»? [

What is the Strategic Marketing?

]. HSE Economic Journal , vol. 2, no 2, pp. 227-244 (in Russian)
Rambler's Top100 rss