The results of the activities of privatized enterprises in East Germany and Russia are analyzed. It is shown that the change of ownership forms in itself, even in combination with massive investments, does not provide a rapid increase in the efficiency of enterprises established within the framework of the command economic system. It is proved that the solution of this problem requires the restructuring of enterprises and the development of new competitive strategies.  Discusses the principles of choice of such strategies and examples from Russian practice demonstrates that even in conditions of economic crisis, the company rationally choose their competitive strategies to achieve substantial success and defeat in the domestic markets to foreign competitors.

* Игорь Липсиц (Lipsits I.) включен Минюстом в список физлиц, выполняющих функции иностранного агента.